A few select comments from the latest issue of B&T Magazine.
“Given the consistently low levels of consumer confidence locally and persistent uncertainty…the Australian advertising market is likely to remain flat in 2013.”
“Too many brands and not enough money to adequately support them.”
“Businesses will be needed to truly have the customer at the centre of everything they do.”
“Marketers will become best buddies with the technologists and IT.”
“More smart brand building through product and direct response.”