The 9 P's Of An Effective Brand

More than 30 years in the making. And yet, not much more than 30 pages in total. I was born and raised in a branding and design family. My father is an internationally awarded graphic designer and was an ad agency creative director. Every day of my life I saw the birth and growth of brands, and how important they were to business success. Then, in 1992 I started my own consultancy to help businesses harness the power of their brand. All of which led me to stop and take note of what I have learned, and divide it into 9 categories starting with the letter P. Now, thanks to my graphic designer ‘partner in crime’ Simon Bailey, I have this awesome looking e-book which is available for free if you are willing to email me with your details. You’ll find me at