50,000 Gen Y’s have stood still long enough to be surveyed and the results are out (I think we all knew this one)…
They respond to online advertising via their Smartphones more than any other demographic. They own more Smartphones than any other age group too.
More than half said they had viewed an online ad’ on their ‘phone in the previous few weeks. 52% had clicked through on an online advertisement and 6 out of 10 looked up websites they saw advertised on TV. Being online is second nature to Gen Y. How young are they, well 25% of people aged over 14 engage with online advertisements.
What about Gen X who weren’t born with an iPhone in one hand and tablet in the other? 24% view ad’s in online videos, 20% look up a website online because of TV and 29% click through on an online advertisement.