From June companies, governments and cashed-up individuals will be able to augment their .com, .net and other standard web addresses with .anything. For $US185,000 – and $US25,000 a year – they will be able to buy anything from .qantas to .music to .sydney and own the entire domain.

The changes have been debated for six years by the global governing body for web addresses, ICANN, and they are expected to reduce people’s reliance on search engines such as Google (for instance one could visit or instead of doing a search).