Blog

Wise Words From Sir Richard…

One of my business heroes is Sir Richard Branson and on his visit to Sydney this week he offered the following tips for business building... (1) surround yourself with good people, get people with great ideas on your team, find people that are better than you at doing...

Industry Meeting Industry

Haven't mentioned here before but since September 2014 I have been president of Western Sydney's industrial business chamber, the Cumberland Business Chamber. It's based at Wetherill Park in the midst of the huge industrial business park. CBC was formed almost 30...

OK With KK

Over the years I have had a number of clients who have entrusted me to represent them (at trade shows, conferences, presentations, seminars) because I have a good understanding of their business. Which is why I have a few "other brand" shirts hanging in the wardrobe....

P5 of Branding. Be Personable.

Inject yourself into your business. Become a personality which defines your business. You don't want to be a bland, faceless entity. Most businesses are. They are a logo... a website... a building. We are all warm blooded human beings who like to interact, have...

Branding P4… Build A Perception About Your Business.

I believe that if you don't take the initiative to tell the market place who you are they will come up with their own perception of you. And it might not be accurate. Quick example: you purchase a product and it breaks. You're disappointed, it was a waste of money,...

Branding P#3: Point Of Difference.

How is your business different from your competition? OK, you're there and you are knowledgeable and full of passion. But, I can't see that when I land on your website or drive past your place. And, if your name is - for example - John Smith Engineering and three...

9 P’s of Branding – #2.

Promise. What are you promising your customers? Not just a product or service. That other place down the road can do that. Something more. A memorable customer experience. Something that will make their life even easier. An unexpected value add. Courtesy, honesty,...

Case Study: Cumberland Business Chamber

The Cumberland Business Chamber has been operating in Sydney's west for nearly 30 years. Like other chambers it has been "all things to all people". The butcher, the baker, the candle stick maker. I was invited to become president late last year and I applied some...

9 P’s Of Branding.

Having worked with hundreds of brands over the past 30 years I have discovered that a brand is made up of 9 parts. If you become pro-active in all 9 areas you will produce a strong hard-working brand... as opposed to the many passive, lazy brands I see every day...

Book Launch On Problem Solving

I had the honour of being a part of Andrew Church's book launch for his first literary masterpiece, How To Solve Your Problems Without A Superhero. I sat between the Lord Mayor of Gosford and Federal MP Lucy Wicks who spoke about problem solving in sport and...

Win On Sunday Sell On Monday.

This has been a motor sport-car industry catch cry for as long as I can remember. Being a total petrol head I know it worked back in the days of the fire breathing Holden Monaro, Torana GTRXU1, Ford GTHO. We'd see then win Bathurst on Sunday and want one on Monday....

Don’t Sell Once… Sell Twice.

The results of a study by Penn State University in the US show that online shoppers are very likely to purchase a second item even though it was not the initial reason why they went to their computer, tablet or Smartphone to make the first purchase. To prove how...

Own Your Niche… Find Your Difference.

The latest Sensis Business Index came out today and again it was sad news for the manufacturing sector. As someone who has lived and breathed industrial marketing, communication and PR for over 20 years this is not what I want to see. I'm passionate about helping...

Guys Like To Buy Groceries

Latest information out regarding the world of retail marketing... and it shows for every woman out there doing the grocery shopping there is a guy doing it too. Speaking from personal experience I know my way around Coles and Woolies. A sample of 300,000 shoppers...

A Big Brand Vision.

New Zealand is a very small country. I know, I'm from there. The entire population could fit into Sydney and then some more again. Which is why when I read about a NZ manufacturer taking on the world market I was very impressed. They are called Sistema Plastics. They...

How Much Should You Invest In Your Brand?

How about $US14 billion? Is that enough? $14B is the GDP of Iceland. It's more than Albania, North Korea and Armenia. So, who is intending on spending that amount of money on their brand in 2014? Samsung. Is it working? Well consider this... during the 3rd quarter of...

Advice For iCloud Hacker Victims

So, we now know that hackers managed to mess with Apple and target some of their iCloud customers. Let me say before I go on that as a Mac disciple I love iCloud and find it very helpful in operating my business. Now, back to the 'hack' story, Apple says iCloud wasn't...

First eBay… then iCloud. Who’s next?

It appear hackers have ben able to attack Apple's iCloud domain following reports of iPhone owners saying their phones were hijacked... and the message from the Australian Government on its Stay Smart Online website is change your iCloud ID and password. The iPhone...

When Is A Product A Trademark?

We all know what it looks like - the Kit Kat chocolate bar. Those "fingers of goodness". But are they well known enough to become a trademark? Apparently there is a legal dispute over the three dimensional shape of Kit Kats. Cadbury has taken on Nestle to prevent them...

AWA Going AWAy?

Many years ago when I was doing work experience in the newsroom of 2CH, before becoming a full-time radio journalist, I would catch the train to their old building in the Sydney CBD which had a miniature Eiffel Tower on the roof. It was called the AWA Building...

Don’t Play The Masquerade.

Building your own brand is a foundation stone of developing a strong long-term business. Imitating another brand can get you in a lot of trouble... the latest case to be revealed is that of telephone group Zen Telecom. Zen Telecom has been taken to the Federal Court...

Australians Have The Ideas.

Imagine life without the Internet. Without wi-fi. Without Google. Without apps. If it wasn't for a few smart Aussies we might have been doing life with pen and paper and slow technology. Did you know that in the Nineties there was a researcher called John O'Sullivan...

Don’t Do As The Americans Do.

I found this interesting perspective on the demise of the American business world. I certainly hope that Australia doesn't follow suit. I have lost count of the number of people who have told me that customer service is dead in Australia - and having been to Manila...

IndustREAL™ Marketing: 1.2014 Industry Update.

The Australian Industry Group has released figures on manufacturing industry performance. Its PMI or performance of manufacturing index has 50 as the "break even", with over 50 indicating growth and less than 50 representing contraction. I saw a few days ago that...

Interactive-Reactive Signage

You're standing on the railway station platform waiting for your train. Here it comes. From the corner of your eye there is a backlit display case. It has the face of a pretty woman on it with long flowing hair. It's advertising some kind of hair care product. Ho hum....