If you want to see how powerful a brand can be watch the Sneakerhead documentary.
No attempt to be a market authority. You don’t just raise the profile of your brand…you should be building towards perceived dominance of your market.
Not using digital marketing.
Not creating follow on sales.
Not making use of third party testimonials.
Not providing sales materials to the business development team.
Not actively generating sales leads.
No call to action.
Not promoting your Unique Selling Points.
Your product display area – showroom – is poorly laid out, is poorly lit, has poor product placement and labelling, it is cluttered, shabby, dirty, uninviting.
Having grown up in an advertising agency family, surrounded by fantastic design, and then worked on branding for many businesses over the past 25 years, I have seen the building blocks which establish and build a strong, high profile brand.
Using a visually outdated design. It builds a perception that the business is also behind the times. If a logo has been used for a long time it is possible to keep the integrity of the design whilst transforming it into a 21st Century look and feel.
Lack of consistency in design of the brand and its use. Different fonts, colours, sizes.
A survey released by the Australian Industry Group shows only 33% of CEO's expect to see improved business conditions (versus 39% optimism in 2016), 50% expect more sales, 51% expect their energy costs to go up, 42% expect better profitability, 44% expect things to...
Nissan Casting Australia has gone from four day weeks to three shifts, seven days a week all because of the global demand for electric vehicles. Production has jumped 25 percent with more work on the way. NCA is the only casting manufacturer in the world that can...
New technology has been developed which allows robots to feel their surroundings internally in the same way that humans do. Whilst conventional robots have sensors on the outside of their body, to detect things from the surface area, Organic Robotics Lab has found a...
HMAS Brisbane, the nation's second next-generation air warfare destroyer, is now in the water after being launched in Adelaide. It is the second of three AWD's - the most complex defence project in Australian history at $8Bn. Source: ADM
A $200,000,000 CSIRO Innovation Fund has been announced to help businesses innovate and commercialise their ideas. The fund is part of the Australian Government’s National Innovation and Science Agenda and is aimed at start-ups and SME's. Source: Manufacturers...
Global sales of electrically powered trucks are expected to grow tenfold over the next decade according to an American research group, Navigant.
2016 was the best year for sales of new trucks since the GFC. The Truck Industry Council reported that 32,964 trucks as well as heavy vans were sold...961 more than 2015. The best result in almost 10 years. TIC commented, “The results displayed in the fourth quarter...
Not for profit social enterprise Re-Engineering Australia Foundation announced a strategic alliance with the Australian Institute of Project Management which will see project management being taught in high school classrooms.
Precision engineering company Archer announced it had invested even more into its world-class Okuma CNC manufacturing technology. Not only did our story go-national in AMT it went global via the Okuma newsletter.
Cumberland Business Chamber, based in Western Sydney, is unique because it is industry specific. It focuses on the engineering, manufacturing, technical market sectors and this caught the eye of Advanced Manufacturing Technology magazine.
Our announcement of Australia’s first ever drug safe industrial community attracted good media interest. This is an exciting project for Western Sydney by our client Drug-Safe Communities.
ADM is the leading defence magazine-website for that industry and they liked our coverage of the Subs in Schools National Finals in Adelaide.