No attempt to be a market authority. You don’t just raise the profile of your brand…you should be building towards perceived dominance of your market. That is not based on the actual size of the business. But, on your understanding of the market and the market’s needs, and your ability to supply those needs better than others. Being ‘busy’ with your marketing is not going to get you anywhere. Everything you do and say has to indicate that you are the leader. (And you can grow into it)