Discussions this week about creating a new brand for a client reminded me about the importance of trademark protection. To the point that I invited Mark Your Territory to join the “pit crew”. Rebecca Stalenberg is a registered TM attorney and her advice on this corporate identity project has been invaluable. I cannot stress enough the importance of protecting a brand. It is the core of a business. Worth as much as it would cost to start again from scratch… along with the value of a business owner’s reputation. In other words – a great deal.