You live your brand every day – often without knowing it.
Do you have pride in your workmanship? Are you quick to respond to customer requests and find solutions to their needs? Do you communicate with a positive can-do attitude? Are you looking to improve or expand on your current product range? These are contributors to your brand.
Brands are emotive – they have personality. A good brand forms an emotional and psychological relationship between your business and your customers and prospects. We use a brand to form an emotional bond with people. Here’s an example. I’m giving you $50,000 to go and buy yourself a new car. Even before you finish reading this next sentence, if you are like me, you have already worked out a short list of what that car is going to be.