If Facebook was a country it would be the 3rd biggest in the world. Bigger than the USA! Facebook took less than 1 year to amass 200,000,000 users. Compare that to iPods which took 3 years to have 50,000,000 users…the Internet took 4 years to gather same size crowd…TV took 13…radio took 38 years. More than half of the world population is under 30 and 96% use social media. Social media outranks porn these days! 50% of all mobile Internet traffic in the UK is for Facebook!!! 1 in 8 couples in USA met via social media. 95% of companies use LinkedIn and 80% use social media for recruiting personnel. Interestingly, the fastest growing category using Facebook right now is females 55-65. A risk of social media is that if a business gives them poor service within minutes masses of people can be told! You Tube is the 2nd largest search engine in the world. There are more than 200,000,000 blogs in cyberspace. 34% of bloggers post opinions about brands and products. And when you add that 78% consumers trust peer recommendations you can see the persuasive power of social media. Only 14% believe advertising. So why spend so much of your budget on ads! Only 18% of TV campaigns are known to have generated positive ROI. Meaning 82% don’t! All but 1 of the 25 biggest newspapers in the world are seeing a drop in circulation. People are getting their news through social media. Social media is not hard sell. People want to be known, listened to, understood, respected. This is a brave new world. Socialnomics.
Source: You Tube