Mars Australia is obviously a company which understands the ‘internal brand’. The integrity, culture and value it places on its people. For the 4th year in a row Mars Australia (the Mars Bar) has been recognised as one of Australia’s best workplaces by the BRW Great Place to Work Awards. The ‘perks’ of working at Mars include taking your pets to the office, cooking classes, wellness programs, volunteering programs and an office floor plan that encourages collaboration. Happy people = higher productivity, efficiency, product quality, customer service. An internal marketing campaign is just as important as an outward one.
Source: Manufacturers Monthly