Since companies around the world began extolling their green credentials (when they don’t really exist) there has been a rise in consumer skepticism. Patent, trademark and intellectual property group Griffith Hack said the boom in being green means “Eco”, “enviro”, and “green” are so common they no longer have any impact. There are so many green trademarks that new applications may be rejected. There is even a new term – greenwashing – to describe companies which make fictitious environmental claims about themselves. The most common trademark elements have been the colour green, the planet, dolphins and trees.
Source: Daily Telegraph