Smartphone ownership has risen from 37% in Australia in 2011 to 52% this year. 65% of Smartphone users say they use it EVERY day to access the Internet and 28% of those say they used it to make a purchase.

Top Aussie SEO specialist says this is the big trend in online marketing – purchasing online via Smartphone. Businesses need to make sure their web sites are re-designed for simple Smartphone usage.