If you want to see how powerful a brand can be watch the Sneakerhead documentary. There are people around the world who own hundreds of pairs of Nikes, Adidas, ASICS, Puma, etc. Not to wear. To collect. Whole rooms of their house are filled with towers of boxes. These sneaker heads go to swap meets, travel interstate, even overseas, to buy a pair of the latest sneakers. They are obsessed with sneaker culture. An amazing demonstration of the emotional pull of a brand.