Franchise Marketing Workshop

Another constructive marketing workshop with a franchisee from Drug-Safe Communities. Feel very proud to be working with a team who are quite literally changing society for the better. Removing the scourge of illicit drug use from the business community.

Case Study: Excel Hydraulics

Case Study: Excel Hydraulics

Celebrating 25 Years In Hydraulics & Filtration

Excel Hydraulics is a 25-year success story and the anniversary was celebrated with a modernised brand design which was continued through to product-services brands (Zero DownTime, FluidX Diagnostics, X2L, X3L, X4L) and its subsidiary FluidCare Technology. The positioning statement reflects Excel’s role as a solution partner to its customers. We built two websites, designed stationery, stickers and sales materials and complement them with customer case studies, public relations and online blogging.

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Case Study: CTIS

Case Study: CTIS

The Right Look For Multi-Billion Dollar Business

As a supplier to multi-billion dollar infrastructure projects across Sydney it was imperative that CTIS presented a professional brand image. We developed their logotype and mobile drilling rig brand design – making use of internationally recognised yellow and black “construction zone” colouring – along with the positioning statement to describe CTIS’ unique value proposition: 1 Contact. 1001 Solutions. This brand was applied to stationery, a sales brochure, catalogue and website.

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Case Study: Anglomoil

Case Study: Anglomoil

Helping A ‘40 Years Young’ Oil Company Take On New Markets

Anglomoil is a privately owned Australian lubricant manufacturer with a 40-year reputation for developing outstanding ‘Extreme Performance’ products. To help raise their brand profile, as part of their expansion strategy across Australia and South East Asia, we modernised the logo design, developed a new website, new-look packaging, and created a consistent design style for industry-specific sales materials (brochures, flyers, Powerpoint presentation, stationery, etc.). These have been complemented by customer case studies, public relations, online blogging and development of unique incentive programs in order to help promote their uniqueness and attract new customers.

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Case Study: Cumberland Business Chamber

The Cumberland Business Chamber has been operating in Sydney’s west for nearly 30 years. Like other chambers it has been “all things to all people”. The butcher, the baker, the candle stick maker. I was invited to become president late last year and I applied some simple marketing logic to the brand and function of the organisation. What was their point of difference… their USP? Where could they grow and become more influential? CBC is centred on an area housing Australia’s largest industrial business estate. Thousands of businesses employing tens of thousands of people. The manufacturing sector has been “the great unwashed”… unloved by governments, unions and organisations. So I recommended that the CBC become focused on the engineering-manufacturing-supply chain sector. That it “own a niche”. Find out the needs and wants of this market and specifically address them. The upshot is that the CBC has re-designed its logo to become 3 different-sized interconnected mechanical gears (representing the large-medium-small businesses which interact with each other)… overtly industrial… and introduced a tagline The Industrial Business Chamber Of Western Sydney. All of its events are addressing challenges faced by that sector and it is engaging in local research to firmly identify with the region. This is the first time I have seen a business chamber in Sydney focus on a business sector as opposed to a geographic region.