However, the one area that remains labour intensive and hence expensive is the creation of quality “content” – the words and pictures that tell your story to virtual passers by.
Even though web users are known to “scan” most web content more than traditional media, they are also very quick to pick up on any aspect that is less than professional – including the written word and even more importantly, photography.
In turn this content needs to be “optimised” for search engines by the strategic placement and enhancement of your chosen keywords.
But as challenging as this activity is for many smaller business operators, it is not the single barrier to succeeding online.
That barrier is simply being able to address the web’s insatiable demand for ongoing, regular content.
PS Your Image knows how to create SEO web content.